Financial Services

Help clients understand their options before they pick up the phone.

Affordability calculators and product-finder tools that guide clients to the right product — and arrive as warm, qualified leads with context already in hand.

The problem

Why financial services websites lose the leads they should be winning

01

Clients delay because they don't know if they qualify

Mortgages, business loans, and insurance products all have eligibility criteria that most people don't understand. If visitors can't self-assess, they won't reach out — or they'll contact a competitor whose website helps them do so.

02

Enquiries arrive without the information you need

Generic contact forms produce generic enquiries. You don't know the loan size, the property type, the income, or the situation until you're already in a consultation that could have been qualified in 90 seconds.

03

Complex products need a starting point to feel accessible

Pensions, protection, and investment products are intimidating to most people. A guided tool that gives them a personalised output dramatically lowers the barrier to making contact.

How it works

From sign-up to qualified financial leads in under 10 minutes

No code. No developer. No waiting.

1

Pick a template

Choose from affordability calculators, needs assessments, product finders, and eligibility checkers built for financial services businesses.

2

Configure your questions

Set the inputs, add your eligibility logic, and choose what result to show. All done through a point-and-click builder — no code required.

3

Embed on your website

One script tag. Works on WordPress, Wix, Squarespace, or any custom site. Your tool is live on your website in minutes.

4

Receive warm, qualified enquiries

Every lead arrives with income, property value, loan size, or whatever inputs matter to your product — so your first conversation is a consultation, not a fact-find.

See it in action

Try a live example for yourself

These are real Qualify64 tools. Fill them in and see exactly what your clients see.

Example: Mortgage Affordability Calculator

Demo calculator — coming soon
A live mortgage affordability calculator will be embedded here.

This is a live demo tool. Any details you submit go to an example account — not a real business.

Example: Insurance Needs Finder

Demo quiz — coming soon
A live insurance needs finder will be embedded here.

This is a live demo tool. Any details you submit go to an example account — not a real business.

Use cases

Built for advisers and lenders who want better-qualified enquiries

Mortgage Broker

Affordability check before the first appointment

Income, deposit, existing commitments, and property value. Shows a borrowing range and whether the client is likely to qualify. Captures contact details before revealing the figure — so every enquiry is from someone who already has a number in mind.

Income inputs Deposit amount Borrowing range Gated result
Business Finance

Loan eligibility check for SME borrowers

Business age, annual turnover, purpose of borrowing, and existing debt. Produces an indicative loan range and expected term. Qualifies intent before any adviser time is committed and surfaces the context needed to start a real conversation.

Turnover input Loan purpose Eligibility output Lead capture
Protection & Insurance

Cover needs assessment in three minutes

Dependants, income, mortgage, and existing cover. Calculates a recommended level of cover and the product type most appropriate to the client's situation. Clients who submit are already engaged and informed — not starting from scratch.

Dependant profile Income protection Cover recommendation Product type output
Pension & Savings

Retirement savings gap calculator

Target retirement age, desired income in retirement, current pension pot, and monthly contribution. Shows the projected gap — and what a client would need to contribute to close it. A powerful hook that drives enquiries from people who now have a reason to act.

Retirement age Savings projection Gap calculation Monthly target

Features

Everything a financial services business needs to capture better enquiries

Live calculation

Affordability figures, cover recommendations, and savings gaps update in real time as clients fill in their details — keeping them engaged throughout.

Results gating

Show a headline figure to hold attention, then require contact details to unlock the full breakdown — a natural lead capture that feels like a value exchange.

Complete enquiry record

Every lead arrives with the client's inputs — income, property value, loan size — so your adviser is briefed before the consultation begins.

Always-on lead capture

Clients research mortgages, pensions, and protection outside office hours. Your tools capture and store every enquiry automatically, day or night.

Works on any website

One script tag. Compatible with WordPress, Wix, Squarespace, and any custom-built site — no plugin or developer required.

No leads are ever lost

Hit your monthly submission limit and leads are saved — not dropped. Every client still receives a result. Upgrade and every lead unlocks immediately.

Ready-made templates

Start from a template built for financial services

Pick the closest match, configure your inputs, and publish. Most advisers are live in under 10 minutes.

Calculator

Mortgage Affordability

Income, deposit, and commitments. Produces a borrowing range with a gated detailed breakdown on lead capture.

Use this template →
Calculator

Business Loan Estimator

Turnover, borrowing purpose, and existing debt. Indicative loan range with instant qualified lead capture.

Use this template →
Quiz

Insurance Needs Finder

Dependants, income, and existing cover. Recommends protection type and level with gated result.

Use this template →
Calculator

Retirement Savings Gap

Target income, retirement age, and current pot. Shows the gap and required monthly contribution to close it.

Use this template →
Quiz

Financial Health Check

Savings habits, protection gaps, and retirement readiness. Scores overall financial health and recommends next steps.

Use this template →
Calculator

Stamp Duty Calculator

Property value, buyer type, and location. Instant SDLT or LBTT figure with lead capture for full breakdown.

Use this template →

Start free. Scale as you grow.

10 leads a month on the free plan, no card required. Upgrade when you're ready to capture more.

Get started free See all plans

A client who has already run the numbers is ready for a conversation.

Give them a tool that helps them understand their situation — and a reason to contact you.